Charles and his team at Idea Works did an incredible promotional job for my client Lucchese at The Santa Barbara Polo Club and The Los Colinas Polo Club. They were a pleasure to work with and connected us well to high end customers. They are a first-class group that really understands the luxury consumer.
Edward Jones III

Consultant, Lucchese

Charles Ward has the unique ability to connect people and organizations. His skill, integrity and hard work achieve great results. His exceptional people skills, energy and passion for life make him a dynamite go-getter. Working with Charles for the past few years has been a joy.
Paul Vitagliano

Business Development Manager, Bombardier Business Aircraft

Charles cultivates success. When the New York Yacht Club lost the America’s Cup after 132 years and yachtsman Dennis Conner committed to recapture it from Australia, he brought Charles aboard to advise the Sail America Foundation how to transform the elite event into a national phenomenon supported by fans from coast to coast. Result: victory for Dennis, America and the Cup. How does he do it? Charles communicates your brand’s core message in context, in the moment of discovery by your target audience, and fosters relationships. His rare ability to create positive connections between your brand and prospects inspires opportunity. As if all that weren’t enough, he is a valued friend. Charles is exceptional.
Mark R. Bailey

Founder & Principal, Creative Director, Sr. Writer, Mark Bailey Creative International

Charles is creative and a dynamic client to work with. He’s energetic and highly goal-oriented. Professionally, I would recommend Charles and/or IdeaWorks to anyone who is looking for results!
Susan DeKeyser

President, Dzine Inc

A better name for a marketing and strategic partnership firm could not exist for Charles Ward. For the 25+ years I have known him and worked alongside him at Idea Works, Charles has epitomized big ideas and big picture thinking. Whether a previously unrealized strategy comes to him at 3:00 a.m. or in the middle of a presentation, Mr. Ward sees potential others have yet to find. This is why philanthropists, business titans and marketing chiefs for some of the world’s best brands take his call, invite him to events and turn to him as a brand strategist and partner —because he makes things happen.
Donna Scoggins

Writer and Creative Strategist

What I admire most about Charles is that his word is his bond, and he never stops working on his client’s behalf. He can spot opportunities for his clients when no one else can – and get them the greatest value imaginable. Charles is one of the last honest admen in the business. I would love to have seen him at work decades ago. I’d be much better at what I do now.

Scott Gray

Veteran NBC Station Manager and Producer

Charles Ward has an infectious positive attitude. With every assignment he will figure out how to accomplish the task at hand. In addition, you will enjoy working with him. Hire him before your competitor does!

Steve Rohrlick

CEO, Travel and Communications

Santa Barbara Polo & Racquet Club has had the pleasure of working with Charles Ward and Idea Works for many years now. He is an extremely hard worker and delivers incredible results to the Club. The Club is very lucky to work with him and Katie Turpin, from his company. I highly recommend Idea Works to other clubs.

Ariana Nobel

Director of Operations, Sunny Smiles Dentistry for Children and Young Adults