Idea Works Global is a boutique marketing and brand-development firm focused on facilitating strategic partnerships between heritage brands to reach the most affluent connoisseurs of art, autos, fashion, travel, jewelry, spirits and sports.
Over the past four decades, we have helped generate millions in sales of private jets, luxury autos, financial accounts, and real estate, as well as the same for the venues we have represented. Our clients repeatedly tell us that the Return on Investment for retaining our services proved to surpass their expectations.
Welcome To Our World
“This year, 2020, Idea Works Global is celebrating its 40-year Anniversary representing VIP access and front-row seats to the lifestyle, social scene and venues where the world of luxury meets.”
About Our Founder
“I have spent the last four decades learning what attracts ultra-high-net-worth individuals and that knowledge continues to pay off for our company and our clients. We occupy a very special niche.”
- Changed the marketing strategies of yachting after raising $16 million in sponsorships to help Skipper Dennis Conner win the America’s Cup Yacht Race in 1987, in Western Australia. His team then brought the cup home and to the White House and President Reagan—and arranged a ticker-tape parade in Manhattan, sponsored by Donald Trump.
- Executed a cross-marketing strategy that aligned Bombardier Aerospace and luxury brands such as Graff Diamonds, Cartier, and Rolls-Royce Motor Cars to create an annual three-day party held in a hangar where private jets land to deliver business moguls and celebrities to the Super Bowl.
- Brought unprecedented national sponsorships to the Santa Barbara Polo Club, such as Piaget, Bombardier, Nespresso, Lucchese Boots, Ferrari, Maserati and Rolls-Royce Motor Cars. In 2013, the polo club welcomed Prince William and Kate at the first stop on their first-ever trip to North America.
- Recently named the exclusive sponsorship agency for the Federation of International Polo (FIP). Represented in 88 countries, FIP’s 19,000+ members include royals, generals, business executives, sultans, sheikhs and some of the world’s wealthiest individuals.