Our History

1980

May 1, 2016

Idea Works, Inc. founded as a Texas Corporation

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1985

May 2, 2016

Appointed to direct marketing and fund raising for America’s Cup yacht race with Stars & Stripes campaign in San Diego

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1987

May 3, 2016

Raised $16 Million and Stars & Stripes team won America’s Cup yacht race in Fremantle, Western Australia. Team was hosted at the White House and honored with a ticker tape parade down Fifth Avenue in Manhattan

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1987

May 4, 2016

Appointed by State of Hawaii to organize fund raising and sponsorship program, raised $10.5 million in 90 days for Hawaii for America’s Cup

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1988

May 5, 2016

Opened Honolulu service office and won State of Hawaii four year Economic Development against Hill & Knowlton and Ogilvy & Mather and implemented positioning and branding theme “Hawaii, The Pacific Link” in multiple languages in USA, Asia, and Europe

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1993

May 6, 2016

Raised sponsorship funds for IndyCar teams at Indy 500

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2001

May 6, 2016

Appointed sponsorship agency for Las Colinas Polo Club, raised over $500,000 in first four months with multi-year agreements

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2002

May 7, 2016

Appointed sponsorship agency for Santa Barbara Polo & Racquet Club and secured Bombardier Aerospace for a multi-year partnership

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2003

May 8, 2016

Katie Turpin joined company as partner and account director

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2004

May 9, 2016

Developed marketing concept “Jets & Jewels” to display luxury products to ultra-high-net-worth individuals in private airport hangars in Santa Barbara, West Palm Beach, Houston and Dallas

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2008

May 10, 2016

Created Touchdown Lounge with Bombardier for three days of a private jet reception for arrivals and departures for Super Bowl. Also created for subsequent Super Bowls to entertain private jet owners and guests

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2015

May 11, 2016

Secured Gulfstream Aerospace as a multi-year title sponsor of the Gulfstream Pacific Coast Open at Santa Barbara Polo & Racquet Club

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2015

May 12, 2016

Appointed multi-year marketing agency by founder and CEO Vivian Wise to create Heart of Fashion brand, a company that merges fashion and philanthropy. Season One show held for three nights at Million Air Houston Hobby private jet terminal.

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2015

May 13, 2016

Appointed exclusive sponsorship agency for the Federation of International Polo, with clubs in 88 countries and 19,000 members

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2016

May 14, 2016

Secured Gulfstream Aerospace and USPA Global Licensing as sponsors for Federation of International Polo

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2016

May 15, 2016

Secured many sponsors and renewals for Santa Barbara Polo & Racquet Club including Engel & Völkers, Gulfstream Aerospace Corp., Maserati, Belmond El Encanto and others

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2017

May 14, 2017

Silver Air, the only private luxury aircraft management company boasting a 16-passenger Boeing Business Jet (BBJ) for unrestricted charter, comes onboard as a multiyear title sponsor for Santa Barbara Polo Club. 

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2018

May 13, 2018

Santa Ynez Valley Polo Classic enlists IWG as sponsorship agency for their annual event at Tom Barrack’s Piocho Ranch, resulting in Rolls Royce at O’Gara Coach Westlake Village as auto sponsor, and Lisa Smith Wengler, luncheon sponsor. World-renowned players included Nacho Figueras and Memo Gracida.

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2018

May 15, 2018

Tara Gray Jewelers became Official Jeweler of Santa Barbara Polo Club and designed the stunning, first-ever Championship Rings for the four winners of the Silver Air Pacific Coast Open.

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2019

May 12, 2019

Silver Air continues as Title Sponsor of Silver Air Pacific Coast Open; Farmers & Merchants Bank became Title Sponsor of Farmers & Merchants Bank USPA America Cup.

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2019

May 16, 2019

Park Place Motors hired IWG for sponsor development at its Luxury and Supercar Showcase at Four Seasons Resort and Club Dallas at Las Colinas.

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2020

May 10, 2020

Jetcraft, a global leader in business aircraft sales and acquisitions, appoints IWG to develop marketing programs in Florida, Texas and Southern California to support their sales professionals.

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2020

May 14, 2020

Celebrity Cruises becomes official cruise line in multiyear sponsorship commitment with Santa Barbara Polo Club.

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And the future? It looks to be oh-so bright.