Idea Works Global Team
Charles Ward and Katie Turpin
Founder and Principal
With a background in journalism, public relations and advertising in Texas, Charles Ward founded Idea Works, Inc., in 1980, and soon set sail for the West Coast as director of marketing and sponsorships for the America’s Cup International Yacht Race. The multi-year project, where he raised an unprecedented $16 million in sponsorships for team Stars & Stripes, concluded with a win in Perth, Australia, a trip to the White House with the cup and a ticker-tape parade on the streets of Manhattan.
From then until now, Charles Ward has focused on wealth marketing, strategic partnerships and sponsorships on behalf of (and between) renowned luxury brands that include NFL Super Bowl; Federation of International Polo; Santa Barbara Polo; Rolls-Royce Motor Cars; Maserati North America; Lamborghini Dallas and Beverly Hills; Bentley Dallas, Beverly Hills and Houston; Fraser Yachts; Gulfstream Aerospace; Bombardier Business Aircraft; Louis XIII; Ferrari North America; Maybach, Graff Diamonds, Hub International/Chubb; Tiffany & Co.; KPMG and Sotheby’s and Christie’s International Real Estate—to name a few.
Account Services Director
Big ideas come with small details. Thankfully, Katie Turpin is in charge of all the little things involved in the successful launch of the marketing and brand collaborations conceived by Idea Works Global. As head of account services, Turpin puts her deft project management skills to good use on a daily basis, coordinating and interfacing with clients to insure activation programs and special events run smoothly.
On behalf of Santa Barbara Polo, Katie helps plan private dinner parties and and social events within the polo community, allowing title sponsors like Gulfstream Aerospace, Maserati and Nespresso enjoy a seamless event while they mingle among clients and a set of very hard-to-impress guests. Or consider the logistics of helping to coordinate the Superbowl Touchdown Lounge, bringing together Bombardier Business Aircraft and Million Air to welcome the world’s wealthiest NFL fans to the biggest sporting event of the year. Managing these types of exclusive venues requires attention to detail and considerable finesse. We’re glad we can count on Katie, and it doesn’t take long for our clients to realize they can too.
“I love what I do and I love the people I work with,” says Katie. “Sometimes it is challenging to bring it all together on behalf of our clients, but ultimately I find satisfaction in delivering on the objective and making each event a successful one so that everyone is happy with the result.”
Writer and Creative Strategist
As a professional wordsmith for 20+ years, Donna Scoggins has created messaging for some of the world’s most celebrated fashion, cosmetic and lifestyle brands. During her tenure as writer for Neiman Marcus’ award-winning publication, the book, Scoggins crafted fashion editorials and brand advertorials for the likes of Lexus, Giorgio Armani, Akris, Exclusive Resorts, Chantecaille, Marc Jacobs and more. In 2011, as a freelancer, she singlehandedly wrote the infamous Christmas Book.
Along with other clients that include American Airlines, Mary Kay Inc. and Pier 1—to name a few—Donna has worked with IWG on projects for Federation of International Polo, Santa Barbara Polo Club and Bombardier Aerospace. Currently, she curates social media content, and develops brand strategy and messaging for Heart of Fashion.
“Words have power, and I’ve been fascinated by their impact all my life,” says Donna. “I love setting a tone, creating a voice and enhancing a brand with messaging and imagery. Since marketing and traditional copywriting has changed dramatically over the past decade, I’ve embraced the evolution and honed my skills to provide web-based content and social media services. As a writer and creative partner with Idea Works Global, life is never boring. Nor are the clients!”